Privacy policy

Last Updated: February 15, 2026

1. INTRODUCTION

Veloria-Fashion (collectively, "we," "us," or "our") is a trade name of Lumora Media LLC, a limited liability company registered in the State of Wyoming, United States (Company Number: 2025-001819773). We operate this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Our Services are powered by Shopify.

This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. This Privacy Policy applies to all users of our Services, including visitors, registered account holders, and purchasers.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein. If you do not agree with our practices, please do not use our Services.

This Privacy Policy is published on a separate, dedicated page on our website and is accessible from the footer of every page.

2. PERSONAL INFORMATION WE COLLECT

When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can reasonably be linked to you or another person. We may collect or process the following categories of personal information:

2.1 Information You Provide Directly

Contact Details: Name, billing address, shipping address, phone number, and email address.

Financial Information: Credit card, debit card, and financial account numbers. Note: Financial information is processed securely by our third-party payment processors (e.g., Shopify Payments) on SSL-protected pages. We do not store your full credit card numbers on our servers.

Account Information: Username, password, security questions, preferences, and settings.

Transaction Information: Items viewed, cart contents, wishlist, purchases, returns, exchanges, and transaction history.

Communications: Contents of emails, chat messages, customer support inquiries, product reviews, feedback, and survey responses you submit to us.

2.2 Information Collected Automatically

Device and Usage Information: IP address, browser type and version, device type and model, operating system, time zone setting, unique device identifiers, referring/exit pages, and information about how you interact with the Services (e.g., pages visited, clicks, scrolling behavior, browsing times, and search queries).

Location Information: Approximate geographic location based on your IP address.

Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to collect information about your browsing activity. See Section 8 ("Cookies and Tracking Technologies") below for more details.

2.3 Information from Third Parties

We may receive personal information about you from third parties, including service providers (such as Shopify), payment processors, shipping partners, marketing and advertising networks, analytics providers, and social media platforms. We may combine this information with other information we collect about you.

3. HOW WE COLLECT PERSONAL INFORMATION

Directly from you: When you place an order, create an account, subscribe to emails or SMS messages, contact customer support, submit a review, or otherwise interact with our Services.

Automatically through the Services: Via cookies, pixels, web beacons, and similar technologies when you visit our website.

From third parties: Service providers (like Shopify), payment processors, partners, and marketing networks.

4. HOW WE USE YOUR PERSONAL INFORMATION

4.1 Provide, Maintain, and Improve Our Services To fulfill and ship orders, process payments and refunds, manage your account, communicate order confirmations and shipping updates, arrange delivery, improve our website's functionality, and personalize your experience.

4.2 Marketing and Advertising To send promotional emails or text messages (SMS/MMS) with your consent, to show you tailored advertisements on other websites or platforms, and to measure the effectiveness of our marketing campaigns. You may opt out of marketing communications at any time (see Section 6).

4.3 Security and Fraud Prevention To detect, prevent, and investigate potential fraud, unauthorized transactions, and other illegal activities, and to protect the security and integrity of our Services.

4.4 Communication To provide customer support, respond to your inquiries, and send you important service-related notices (such as changes to our Terms of Service or this Privacy Policy).

4.5 Legal Compliance To comply with applicable U.S. federal, state, and local laws, regulations, and legal processes (e.g., tax reporting obligations, responding to subpoenas or court orders).

4.6 Analytics and Research To understand how our customers use our Services, analyze trends, and improve our product offerings and customer experience.

5. HOW WE DISCLOSE PERSONAL INFORMATION

Service Providers: Including Shopify (our e-commerce platform), payment processors (e.g., Shopify Payments), shipping and logistics partners (e.g., USPS, UPS, FedEx, DHL), email service providers, data analytics providers, and customer support tools. These service providers only process your data on our behalf and in accordance with our instructions.

Marketing and Advertising Partners: We may share certain information (such as hashed email addresses, device identifiers, or cookie data) with advertising partners to deliver targeted ads and measure campaign effectiveness. This may constitute a "sale" or "sharing" of personal information under certain U.S. state privacy laws (see Section 7).

Legal Requirements: We may disclose your personal information if required to comply with a subpoena, search warrant, court order, or other legal process, or to protect our rights, property, or safety, or the rights, property, or safety of others.

Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership.

With Your Consent: We may share your personal information for other purposes with your explicit consent.

6. SMS/MMS MOBILE MESSAGING MARKETING PROGRAM

We respect your privacy. We will only use information you provide through the Program to transmit your mobile messages and respond to you, if necessary. This includes creating a profile of your interactions with our store to verify when a cart was abandoned and to send personalized notifications.

Compliance with TCPA: By entering your phone number in the checkout and initializing a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. You acknowledge that consent is not a condition for any purchase.

How to Opt Out: If you wish to unsubscribe from receiving text marketing messages and notifications, reply with STOP to any mobile message sent from us, or use the unsubscribe link we provide within any of our messages. After opting out, you may still receive non-marketing, service-related messages (such as order confirmations and shipping updates).

We will not share your opted-in phone number or any personal data collected through the SMS program with third parties for their own marketing purposes. Message and data rates may apply. Message frequency varies.

7. YOUR RIGHTS AND CHOICES

7.1 Rights for All U.S. Residents

Opt-Out of Marketing Emails: You can unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link at the bottom of any marketing email, or by contacting us at support@veloria-fashion.com.

Opt-Out of SMS Marketing: Reply STOP to any text message from us, or use the unsubscribe link in our messages.

Cookie Preferences: You can manage your cookie preferences through your browser settings. See Section 8 for details.

7.2 Additional Rights for Residents of Certain U.S. States

Depending on where you live (including, but not limited to, California, Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia), you may have specific additional rights regarding your personal information under applicable state privacy laws:

Right to Access/Know: You have the right to request details about the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, the purposes for which it was used, and the categories of third parties to whom it was disclosed.

Right to Delete: You have the right to request the deletion of your personal information, subject to certain legal exceptions.

Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.

Right to Opt-Out of Sale/Sharing: You have the right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising purposes.

Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

How to Exercise Your Rights: You can exercise your rights by visiting our data rights page at https://veloria-fashion.com/pages/data-sharing-opt-out, or by contacting us at support@veloria-fashion.com or by phone at +1 (307) 310-4056. We will respond to your request within the time period required by applicable law (generally within 45 days).

Global Privacy Control (GPC): If you visit our website with the GPC opt-out preference signal enabled in your browser, we will automatically treat this as a request to opt out of the "sale" or "sharing" of personal information for that device and browser.

7.3 California Residents – Additional Disclosures

California Consumer Privacy Act (CCPA/CPRA): California residents have the rights described in Section 7.2 above. In addition, California residents have the right to request information about the categories of personal information we have "sold" or "shared" in the preceding 12 months, and the right to limit the use and disclosure of sensitive personal information.

"Shine the Light" (California Civil Code Section 1798.83): California residents may request, once a year and free of charge, information about the categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all such third parties. To make such a request, please contact us using the information provided in Section 14 below.

Do Not Track: Some browsers offer a "Do Not Track" ("DNT") signal. Because there is no accepted standard for how to respond to DNT signals, our website does not currently respond to DNT signals. However, we do honor the Global Privacy Control (GPC) signal as described above.

8. COOKIES AND TRACKING TECHNOLOGIES

We use cookies, web beacons, pixels, and similar technologies to improve your experience, analyze traffic, and personalize content and advertising. The types of cookies we use include:

Strictly Necessary Cookies: These are essential for the operation of our website (e.g., shopping cart functionality, secure login, checkout process). They cannot be disabled.

Performance and Analytics Cookies: These help us understand how visitors interact with our website by collecting anonymized data (e.g., Google Analytics). We use this information to improve our website's functionality and performance.

Marketing and Advertising Cookies: These are used to deliver relevant ads to you on other websites and platforms, and to measure the effectiveness of our advertising campaigns (e.g., Meta Pixel, Google Ads).

Managing Your Cookie Preferences: You can control and manage cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that removing or blocking cookies may negatively impact your user experience, and parts of our website may no longer be fully accessible. You can also opt out of targeted advertising by visiting the Digital Advertising Alliance's opt-out page at https://optout.aboutads.info or the Network Advertising Initiative at https://optout.networkadvertising.org.

9. DATA SECURITY

We implement reasonable and appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

SSL/TLS encryption on all pages where personal information is collected (including checkout and account pages); secure payment processing through PCI-DSS compliant payment processors; access controls limiting employee access to personal information on a need-to-know basis; and regular security assessments of our systems and processes.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially reasonable means to protect your personal information, we cannot guarantee absolute security.

10. DATA RETENTION

We retain your personal information only as long as necessary to fulfill the purposes for which we collected it, including to satisfy legal, accounting, or reporting requirements. When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the information, and applicable legal requirements.

When your personal information is no longer needed, we will securely delete or anonymize it. If deletion is not possible (for example, because the information has been stored in backup archives), we will securely store your personal information and isolate it from any further processing until deletion is possible.

11. CHILDREN'S PRIVACY

The Services are not intended for individuals under the age of sixteen (16). We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at support@veloria-fashion.com so we can take steps to delete such information. If we become aware that we have collected personal information from a child under 16 without verification of parental consent, we will take steps to remove that information from our servers.

12. INTERNATIONAL DATA TRANSFERS

Your information, including personal information, may be transferred to and maintained on servers located in the United States. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

If you are located in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, we rely on recognized transfer mechanisms (such as Standard Contractual Clauses approved by the European Commission) for any transfers of personal data to the United States. By using our Services, you consent to the transfer of your information to the United States as described in this Privacy Policy.

13. THIRD-PARTY LINKS AND SERVICES

Our Services may contain links to third-party websites, plugins, or applications that are not operated or controlled by us. This Privacy Policy does not apply to third-party websites. We encourage you to review the privacy policies of any third-party websites you visit. We are not responsible for the content, privacy practices, or data collection practices of any third-party websites or services.

14. CONTACT INFORMATION

If you have any questions, concerns, or complaints about this Privacy Policy, our data practices, or if you wish to exercise any of your privacy rights, please contact us at:

Store Name: Veloria-Fashion
Company Name: Lumora Media LLC
Company Number: 2025-001819773
Company Address: 30 N Gould St, Ste N, Sheridan, WY 82801, USA
Warehouse Address: 1902 Pine Ave, Cheyenne, WY 82007, USA
Phone: +1 (307) 310-4056
Email: support@veloria-fashion.com
Customer Service Hours: Monday to Saturday, 9:00 AM – 3:00 PM (GMT-6) Response Time: We typically respond within 1–2 business days.

Data Rights / Opt-Out Requests: https://veloria-fashion.com/pages/data-sharing-opt-out

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of any material changes by posting the updated Privacy Policy on this page and updating the "Last Updated" date at the top. If we make material changes that significantly affect how we use your personal information, we will provide a more prominent notice (such as an email notification or a banner on our website). Your continued use of our Services after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

16. RELATED POLICIES

This Privacy Policy is one of several policies governing your use of our Services. Please also review:

Each of these policies is published on a separate, dedicated page on our website and is accessible from the footer of every page. All policies are written in English, consistent with the language of our product listings.